“A business man is no different from any other kind.” – Robert Collierġ8. “Instead of representing the buyer’s expectations, needs, wants, and concerns, many personas are built around a profile of what the business would like its ideal buyer to be.” – Jennifer Haviceġ7. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors that picture with his own imagination, which is more potent than all the brushes of all the world’s artists.” – Robert Collierġ6. One good illustration is worth a thousand words. “Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.” – Joanna Wiebeġ5. “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” – Blair Warrenġ4. “Every product has a unique personality and it is your job to find it.” – Joe Sugarmanġ3. “A big reason so many businesses compete on price is because they can’t prove what value they offer, so they’re stuck with the one selling point that’s a breeze to communicate: cheapness.” – Mish Sladeġ2. “We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.” – Robert Collierġ1. “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” – Leo Burnettġ0. “Metaphors are a great language tool, because they explain the unknown in terms of the known.” – Anne Lamottĩ. Sometimes it’s an ad.” – Howard Gossageħ. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna WiebeĦ. “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” – David Ogilvyĥ. “If it sounds like writing, I rewrite it.” – Elmore Leonardģ. This is the copy writer’s task: not to create this mass desire – but to channel and direct it.” – Eugene SchwartzĢ. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Sign Up The best copywriting quotes ever writtenġ. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. Here’s our list of the best copywriting quotes of all time. This is advice from the best - Eugene Schwartz quotes, David Ogilvy quotes, Joanna Wiebe quotes, Leo Burnett quotes, insights about emotion in copywriting, calls to action, instructions, and lessons learned from hundreds of years of cumulative copywriting experience. That’s why we put together a list of the 43 best copywriting quotes we could find. If you want to become a great copywriter, or even just a better one, it makes sense to learn from the masters. Claude Hopkins’ Scientific Advertising, still considered a classic of the field, was originally published in 1923. Great copywriters have existed for hundreds of years. When you’re learning about copywriting, there’s no need to reinvent the wheel.
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